Increase the Value of your Events & Exhibitions
When it comes to electronic communications, most companies recognise and take full advantage of this powerful new channel when interacting with their various constituents.
But all too often the power of e-communications is overlooked when it comes to promoting and enhancing the value of a live event or exhibition.
Clearly, any face-to-face activity requires a high-level of financial commitment and with a small amount of planning; a supporting e-communications campaign will not only extend the life of your promotion, but will guarantee a much higher return on investment.
For example, a pre-event e-communications campaign will increase awareness for your event or attendance at an exhibition. Your customers are more likely to ‘save a date’ in their diaries and take time out to visit your events if you engage them and keep them informed about your activities.
A post event e-communications campaign will provide the perfect tool to follow up leads and prospects generated at an event, as well as a second chance to capture and communicate with all the people who were unable to attend.
You can engage and interact with your target audience by asking what they think about your products and services, create online questionnaires, forums and blogs.
In a world where all companies are vying for their customers’ attention, e-communications are not only an efficient and cost effective way to communicate, but essential for ensuring the success of any face-to-face promotion or activity.
Hart Wilcox offers our clients a full end-to-end event e-communications service. From basic packages designed to enhance and increase the value of an event or exhibition, through to complete e-communications campaigns, providing online registration systems and bespoke event microsites for more complex event programmes.